Advertising
Format: Hardcover
ISBN13: 9780131465602
Hardcover|9780131465602
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Overview
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.
| ISBN-13 | 9780131465602 |
|---|---|
| ISBN-10 | 0131465600 |
| Weight | 3.40 Pounds |
| Dimensions | 8.00 x 1.25 x 11.25 In |
| List Price | $177.33 |
| Edition | 7th Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 624 pages |
| Publisher | Pearson College Div |
| Published On | 2005-05-01 |
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Used Good Condition, Text appears to have highlighting. Cover has medium wear, including mild edge...
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Used Good Condition, Text appears to be clean. Cover has medium wear, including mild edge and corn...
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Burgin, Ky, USA
Used Good Condition, Text appears to be clean. Cover has medium wear, including mild edge and corn...
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A2ZBooks
Burgin, Ky, USA
Text appears clean, some shelf and corner wear, binding is very good. Size: col. ill.; 29 cm. 592 ...
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