9781134972333

Advertising As Communication

Format: 

ISBN13: 9781134972333

|9781134972333


Overview

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

ISBN-13

9781134972333

ISBN-10

1134972334

List Price

$44.95

Format

-

Language

English

Pages

248 pages

Publisher

Routledge

Published On

2008-03-07



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