9780205405701

Adventures in Public Relations

Format: Paperback

ISBN13: 9780205405701

Paperback|9780205405701


Overview

Adventures in Public Relations engages students in the practice of public relations with exciting, timely, representative cases combined with a strong focus on critical thinking and problem solving. This text conveys the excitement and challenge of public relations by presenting students with a real-world portrait of the profession. Students will learn from the successes and failures of the public relations campaigns examined in the text. The book's focus on critical thinking helps students develop the problem-solving skills essential to success in public relations. As with the authors' successful introductory text, Public Relations: A Values-Driven Approach, this text also encourages readers to identify, refine, and test their own values systems.


ISBN-13

9780205405701

ISBN-10

0205405703

Weight

1.19 Pounds

Dimensions

6.90 x 1.00 x 8.90 In

List Price

$155.20

Edition

1st Edition

Format

Paperback

Language

English

Pages

384 pages

Publisher

Pearson

Published On

2004-10-01



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