Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introductiondiscusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.

Key features include:

• Analysis of how experiences are replacing services and knowledge as a key driver for the economy
• Discussion of the future of the experience economy and the impacts Covid-19 may have on this
• Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization.

Concise and invigorating, this Advanced Introductionwill be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.