
Advanced Introduction to Consumer Behavior Analysis
Format: Paperback
ISBN13: 9781784716943
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Overview
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.
Key features include:
- a revolutionary new approach to understanding consumer behavior
- a novel synthesis of behavioral psychology, behavioral economics, and marketing science
- a new model of consumer choice, the Behavioral Perspective Model, that is comprehensively supported by empirical research
- addresses more extreme behaviors such as compulsive purchasing and addiction.
Unique and authoritative, this work will prove a valuable resource for students and scholars of consumer behavior and marketing, social and behavioral science, micro-economics, economic psychology and behavioral economics. Marketing managers will also be interested in its approach to consumer research, with its innovative consequences for marketing management.
| ISBN-13 | 9781784716943 |
|---|---|
| ISBN-10 | 1784716944 |
| Weight | 0.77 Pounds |
| Dimensions | 5.50 x 0.50 x 8.50 In |
| List Price | $33.95 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 160 pages |
| Publisher | Edward Elgar Publishing |
| Published On | 2017-11-24 |
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