Through detailed discussion of the central principles of behavioral finance, this enlightening Advanced Introduction provides a balanced exploration of the broad issues within the field. Chapters explain the continuous development of the discipline and provide a useful differentiation between behavioral finance and standard finance.

Key Features:

• Illustrates the various challenges and opportunities facing behavioral finance
• Provides clear definitions of key terms within the subject area of behavioral finance
• Investigates applications of behavioral finance in financial decision-making, including within corporate finance
• Explains why blending behavioral and standard approaches would likely improve financial understanding and lead to better decision-making

This illuminating Advanced Introduction will be valuable for academics, researchers, and practitioners interested in behavioral finance. Students researching behavioral economics, economic psychology, and financial economics will also find it informative.