Adobe Target Classroom in a Book
Format: Paperback
ISBN13: 9780321962874
Paperback|9780321962874
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Overview
In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces beginning marketing students to the basic concepts of website optimisation, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help students become more productive with the software. They can follow the book from start to finish or choose only those lessons that interest them.
| ISBN-13 | 9780321962874 |
|---|---|
| ISBN-10 | 0321962877 |
| Weight | 0.96 Pounds |
| Dimensions | 7.38 x 0.49 x 9.13 In |
| List Price | $69.99 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Pages | 216 pages |
| Publisher | Adobe Press |
| Published On | 2014-07-13 |
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 05 Apr 2026