This book offers the first comprehensive guide to poster presentation at academic, scientific and professional conferences.  Each chapter explores different factors that impact upon how posters function, and how they fit within today's conference practices, as well as provides guidance on how to address compilation and presentation issues with the poster medium.  Drawing from fields of education, psychology, advertising and other areas, the book offers examples of how theories may be applied to practice in terms of both traditional paper and electronic poster formats. Importantly, the book offers a critical examination of how academic and scientific posters are able to achieve their potential for knowledge dissemination, networking and knowledge transfer.