The true story behind living and working in America's $56 billion pizza industry.

Find out what can, and often does, go wrong when you're starting out in the pizza business.

• Choosing the wrong location
• Name and logo mishaps
• Menu mistakes
• And more!

Longtime pizzeria operator George D. Taylor walks you through his mistakes, explaining why and how each happened.

Then, George shares how he turned the business around, using the lessons he learned from prior mistakes to create the business he's always wanted.

The perfect book for new restaurant owners hungry for advice, and seasoned industry veterans who can relate.