In Hubbard's booklet lies the secret of service. It sounds simple, but so few people are able to swallow their giant egos to do it.Using the true story of a messenger in the Spanish-American War as an example, Hubbard teaches this lesson: when a superior asks you to do something -- no matter how difficult or crazy or impossible it may sound -- just go get it done. Hubbard reminds that, in a society where authority is too often degraded, conformity can be good. The message of Hubbard's commentary on Col. Rowan's mission is not to do what you are told without question, but to think for yourself. What Col. Rowan did was amazing. He was asked to carry a message from President McKinley to an insurgent leader in Cuba named Garcia. This was leading up to the Spanish-American War and Cuba was hostile territory. If captured, Rowan would be shot by the Spanish. What you now know about Rowan's mission is what he knew at the time he took it up. And he succeeded! Hubbard's lament is that all employees are not more like Col. Rowan.