A Framework for Marketing Management
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ISBN13: 9780136026600
|9780136026600
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Overview
The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.
| ISBN-13 | 9780136026600 |
|---|---|
| ISBN-10 | 0136026605 |
| Weight | 1.26 Pounds |
| Dimensions | 7.50 x 0.75 x 9.00 In |
| List Price | $140.00 |
| Edition | 4th Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 306 pages |
| Publisher | Pearson College Div |
| Published On | 2008-02-25 |
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