International Business
by John J. Wild, Kenneth L. Wild, Jerry C. Y. Han
ISBN-10: 0137153759
ISBN-13: 9780137153756
$160.00
Book Specs
Binding
Trade Paper
Publisher
Pearson College Div
Published on
Feb 24, 2009
Edition
5th Edition
Dimensions
8.25x1.75x10.75 Inches
Weight
2.21 Pounds
About the Book
Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.