Book Specs
Binding
Trade Paper
Publisher
Palgrave Macmillan
Published on
Jan 1, 2013
Edition
1st Edition
Dimensions
5.51x0.49x8.50 Inches
Weight
0.57 Pounds
About the Book
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy