Fashion Film Art and Advertising in the Digital Age

ISBN-10: 0857857002
ISBN-13: 9780857857002
Authors: Nick Rees-Roberts
List price: $36.95

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The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, which investigates the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, the book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, television advertising and documentary film-making, right up to today's visual spread of…    

Author bio:

Nick Rees-Roberts is Lecturer in French at the University of Bristol.


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Product details

Binding: Paperback Publisher: Bloomsbury Publishing Plc Number of pages: 240 Dimensions: 8.00" wide x 9.43" long x 0.47" tall Weight: 0.858 lbs. Language: English