Services Marketing
by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
ISBN-10: 0071263934
ISBN-13: 9780071263931
$62.24
Book Specs
Binding
Trade Paper
Publisher
Mcgraw Hill
Published on
Jul 16, 2008
Edition
5th Edition
Dimensions
7.72x4.93x0.79 Inches
Weight
1.43 Pounds
About the Book
This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understanding services marketing strategy later on, and the managerial content is framed by the GAPS model.