Book Specs
Binding
Trade Paper
Publisher
McGraw-Hill Europe
Published on
Jul 1, 2005
Edition
4th Edition
Dimensions
8.00x0.94x9.00 Inches
Weight
2.71 Pounds
About the Book
Useful as the first course in the undergraduate level and in MBA level courses, this text utilizes a three-pronged framework to a discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. It develops the skills a marketing manager needs, to be successful in these tasks.