Marketing
by William O. Bearden, Thomas N. Ingram, Raymond W. Laforge
ISBN-10: 0071108114
ISBN-13: 9780071108119
$62.24
Book Specs
Binding
Trade Paper
Publisher
McGraw-Hill Education
Published on
Dec 1, 2005
Edition
5th Edition
Dimensions
8.60x0.70x10.80 Inches
Weight
1.10 Pounds
About the Book
The fifth edition of this text offers the latest coverage, quality professor supplements, and an interactive student web tool. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills.