Basic Marketing
by William Perreault, Joseph P. Cannon
ISBN-10: 0071101101
ISBN-13: 9780071101103
$53.52
Book Specs
Binding
Trade Paper
Publisher
Mcgraw Hill Higher Education
Published on
Apr 1, 2007
Edition
16th Edition
Dimensions
10.90x8.50x1.30 Inches
Weight
3.86 Pounds
About the Book
This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.