The Tourist Gaze, Third Edition restructures, reworks and remakes the groundbreaking previous versions making this successful book even more relevant for tourism students, researchers and designers in the new century. The tourist gaze remains an agenda setting theory, incorporating new principles and research. Packed full of fascinating insights this new edition is fresh and contemporary, intelligently broadening its theoretical and geographical scope and providing a nuanced account which responds to various critiques.The book has been significantly revised to include up-to-date empirical data, many new case studies and fresh concepts. Three new chapters have been added which explore:- photography and digitization. embodied performances. risks and alternative futuresInnovative and informative, this book is essential reading for all involved in contemporary tourism, leisure, cultural policy, design, economic regeneration, heritage and the arts.