Placing the school library media program in the context of global change and the contemporary educational environment, this work gives practicing media specialists, library students, and anyone considering a career as a media specialist a complete overview of the profession. It begins with available education programs, guidelines for selecting a position, and expectations for the first week in a new school. Following chapters cover all aspects of management, including staff (both professional and clerical), facility, collection, budget, marketing the program, evaluation, cooperation, networking, and planning for the future. Potential leadership opportunities and responsibilities for new technologies are also discussed. A practical introduction to the field, this work serves well both as a text and a professional resource.