The Psychology of Advertising (1908)
Format: Hardcover
ISBN13: 9781855066946
Hardcover|9781855066946
Overview
A pioneering contribution to applied psychology. More than any other, this work served to make the business community aware of the power of psychological conceptions in the design of effective advertising.
| ISBN-13 | 9781855066946 |
|---|---|
| ISBN-10 | 1855066947 |
| Weight | 1.20 Pounds |
| Dimensions | 5.75 x 1.00 x 8.75 In |
| List Price | $90.00 |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 294 pages |
| Publisher | Thoemmes Continuum |
| Published On | 1998-01-11 |
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