First published in 1961, The Management of Innovation is one of the most influential books of organization theory and industrial sociology ever written. The central theme of the book is the relationship between an organization and its environment - particularly technological and market innovations.Based on first-class scholarship and engagingly written, the book presents the authors' now famous and ubiquitous classicifications of "mechanistic" and "organic" systems. For this it has become justly famous, but the book is also a penetrating study of social systems within organizations and organizational dynamics.