Today's managers are under more pressure, and face more difficult challenges than any of their predecessors. This practical guide will make any manager a better planner -- and will enable students as well as executives to apply fundamental strategic concepts to all types of business challenges.

Unlike other theory-based planning books, this unique guide offers hands-on guidance and concise case studies from leading companies worldwide, covering
-- Strategic market management
-- Internal strengths and weaknesses
-- Maximizing the value of Retd

The book closes with special sections on strategic planning for manufacturing firms, small businesses, and multinationals.