Strategic Marketing Management - the Framework, 10th Edition
Format: Paperback
ISBN13: 9781936572595
Paperback|9781936572595
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Overview
Chernev outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems.
| ISBN-13 | 9781936572595 |
|---|---|
| ISBN-10 | 1936572591 |
| Weight | 1.22 Pounds |
| Dimensions | 7.50 x 0.67 x 9.25 In |
| List Price | $75.93 |
| Edition | 10th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 320 pages |
| Publisher | Cerebellum Press |
| Published On | 2019-01-15 |
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