Overview

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.


ISBN-13

9781936572519

ISBN-10

1936572516

Weight

1.59 Pounds

Dimensions

7.50 x 0.69 x 9.25 In

List Price

$173.33

Edition

9th Edition

Format

Hardcover

Language

English

Publisher

Cerebellum Press

Published On

2018-01-01



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