Overview

Offering a comprehensive framework for strategic planning, this resource outlines a structured approach to identifying, understanding, and solving marketing problems.


ISBN-13

9781936572168

ISBN-10

1936572168

Weight

1.45 Pounds

Dimensions

7.01 x 0.63 x 10.00 In

List Price

$160.00

Edition

7th Edition

Format

Hardcover

Pages

254 pages

Publisher

Cerebellum Press

Published On

2012-08-01



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