Designed for undergraduate courses in Social Psychology offered in departments of psychology; occasionally adopted in departments of sociology. The ninth edition of Social Psychology continues to integrate classic and current research in a highly readable and engaging fashion. This classic text retains the hallmark of its own past success: up-to-date coverage of the quickly evolving subject matter, written in a lively manner that has been embraced by hundreds of thousands of students around the world. The fascinating field of social psychology is pertinent to the lives of every reader of the text. Taking note of this fact, the authors have introduced a new theme - 'taking social psychology with you' - which centers around the following idea: Social psychology offers a unique and valuable way of looking at the social world and a set of basic principles that everyone should use in their own lives. In other words, students who read this book should take social psychology with them when the course is over. This theme is reflected in the book in several ways: A new feature called 'Beyond the Headlines: As Social Psychologists See It' takes real-life news events and examines them from a