Overview

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pillsbury is a brand name used by Minneapolis-based General Mills and the The J. M. Smucker Company. Historically, Pillsbury was a rival company to General Mills, also based in Minneapolis, and was one of the world's largest producers of grain and other foodstuffs until it was bought-out by General Mills in 2001. De jure interpretation of antitrust law required General Mills to sell off some of the products. General Mills kept the rights to refrigerated and frozen Pillsbury products, while dry baking products and frosting are now sold by Smucker under license. Leo Burnett who created Pillsbury's Doughboy and Jolly Green Giant considers them two of the agency's top five brand icons.


ISBN-13

9786130454548

ISBN-10

6130454546

List Price

$56.00

Format

Paperback

Pages

132 pages

Publisher

Published On

2010-05-19



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