Microeconomics presents real economic questions and data to help you learn about the world around you. The text uses themes of optimization, equilibrium, and empiricism to not only illustrate the power of simple economic ideas, but also to explain and predict what's happening in today's society.

In the 3rd Edition, each chapter begins with an empirical, relevant question that is later answered using data in the Evidence-Based Economics feature. As a result of the text's practical emphasis, you'll learn to apply economic principles to guide the decisions you make in your own daily life.

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