How may we understand the interaction between media and society? What ideas are produced when we read 'media texts' and how are these constructed? How may we understand media influence in the context of the relationship between institutions, texts and audiences? This book is designed as an intelligent primer for undergraduates needing an overall perspective on media studies. It covers the main theory and discussion points surrounding the media. These include ideas about media power, how we may make sense of media material, and how the media may influence our view of the world.