Overview

This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.


ISBN-13

9780136009986

ISBN-10

0136009980

Weight

4.12 Pounds

Dimensions

8.50 x 1.25 x 11.00 In

List Price

$226.67

Edition

13th Edition

Format

Hardcover

Language

English

Pages

270 pages

Publisher

Pearson College Div

Published On

2008-02-25



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