International Marketing
Format: Hardcover
ISBN13: 9780071123129
Hardcover|9780071123129
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Overview
This 11th edition of International Marketing has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena. Throughout the text Web icons can be found in the margins to refer readers to a Website which updates chapter material.
| ISBN-13 | 9780071123129 |
|---|---|
| ISBN-10 | 0071123121 |
| Edition | 11th Edition |
| Format | Hardcover |
|---|---|
| Pages | xxv, 694 pages |
| Publisher | McGraw-Hill Publishing Co. |
| Published On | 2002-07-01 |
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