"Fundamentals of Financial Accounting responds by using carefully chosen focus companies that students recognize and engage with in their everyday lives. From tech start-ups to some of the worlds most familiar trademark brands, each chapter opens with an engaging scenario or story using a familiar company. The same focus company, such as Walmart, Cedar Fair, American Eagle, National Beverage, Under Armour, or General Mills, is used throughout the entire chapter so that students can see how the concepts and calculations apply to a real-world company they are already familiar with"--