Racism continues to be manifest in various ways in contemporary societies. It is not a distant bad memory, something that previous generations practiced and experienced. However, contemporary racism is rather hidden and aversive; thus its nature has changed with time. This book examines the nature of denial and affective logic of contemporary racism. It presents an empirical study conducted in the city of Sao Paulo to point to various discursive forms of denial of racism and a theoretical study through the study and development of the concept of affective logic of racism that Frantz Fanon presents in Black Skin White Masks.