Essentials of Marketing Research
Format: Hardcover
ISBN13: 9780471412359
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Overview
Contains detailed discussions of the process, with numerous examples from the industry.
* Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered in the domestic country research.
* Discussion on how to apply marketing research in various marketing applications is presented.
| ISBN-13 | 9780471412359 |
|---|---|
| ISBN-10 | 047141235X |
| Weight | 2.94 Pounds |
| Dimensions | 8.23 x 1.13 x 10.39 In |
| List Price | $174.67 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 576 pages |
| Publisher | Wiley |
| Published On | 2001-11-19 |
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