Overview

Employs a single framework for the analysis of corporate-level strategy. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.

ISBN-13

9780072312867

ISBN-10

0072312866

Weight

1.00 Pounds

Dimensions

7.75 x 0.50 x 9.25 In

List Price

$147.33

Edition

2nd Edition

Format

Paperback

Language

English

Pages

304 pages

Publisher

McGraw-Hill/Irwin

Published On

2004-12-16


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