Overview

Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disney's arrival on the Paris stock market. What makes the French so...well, French?

ISBN-13

9781877864827

ISBN-10

187786482X

Weight

0.97 Pounds

Dimensions

8.71 x 5.67 x 0.78 In

List Price

$29.95

Format

Paperback

Language

English

Pages

308 pages

Publisher

Nicholas Brealey

Published On

2000-12-01


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