Book Specs
Binding
Trade Paper
Publisher
Routledge
Published on
Jul 1, 2010
Edition
1st Edition
Dimensions
6.00x0.75x9.25 Inches
Weight
1.00 Pounds
About the Book
This book is designed for student ad agencies and college campaign "teams" for the AAF/NSAC College World Series of Advertising.
The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.