Trading Up
by John Butman, Michael J. Silverstein, Neil Fiske
ISBN-10: 1591840708
ISBN-13: 9781591840701
$16.00
Book Specs
Binding
UK-B Format Paperback
Publisher
Portfolio
Published on
Apr 29, 2008
Edition
st Edition
Dimensions
5.50x0.85x8.23 Inches
Weight
0.67 Pounds
About the Book
Trading up isn't just for the wealthy anymore. These days no one is shocked when a secretary buys silk pyjamas. Or a young professional buys only premium wines. Or a builder splurges [1,500 on a new set of golf clubs. In dozens of categories, these new luxury' brands sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up is the definitive book on this growing trend.'