L. L. Bean The Making of an American Icon

ISBN-10: 1578511836
ISBN-13: 9781578511839
Authors: Leon Gorman
List price: $26.95

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L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers' needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman's behind-the-scenes struggles to preserve the identity that built…    

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Product details

Binding: Hardcover Publisher: Harvard Business Review Press Number of pages: 304 Dimensions: 6.50" wide x 9.50" long x 1.25" tall Weight: 1.430 lbs. Language: English