Electronic Commerce:

ISBN-10: 1305867815
ISBN-13: 9781305867819
Authors: Gary Schneider
List price: $196.95

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Description:

Introduce the latest developments in online business with the cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an understanding of the dynamics within this fast-paced industry as the book balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil and examines social media and online marketing strategies, technology-enabled…    
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Binding: Paperback Publisher: Course Technology Ptr Dimensions: 7.25" wide x 8.75" long x 1.00" tall Weight: 2.244 lbs. Language: English