Launching New Ventures: An Entrepreneurial Approach

ISBN-10: 1305102509
ISBN-13: 9781305102507
Authors: Kathleen R. Allen
List price: $285.95

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LAUNCHING NEW VENTURES, 7e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth. The seventh edition represents the most current thoughts, ideas, and practices in the field of entrepreneurship. Allen focuses on the pre-startup and startup stages of a new business, with special emphasis on the process and activities that must take place prior to opening a new business. The student-friendly material includes real-world case studies, new venture action plans, and advice from…    

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Product details

Binding: Cloth Text  Publisher: Cengage Learning Number of pages: 608 Dimensions: 8.00" wide x 9.75" long x 1.00" tall Weight: 2.662 lbs. Language: English