Book Specs
Binding
Trade Paper
Publisher
McGraw Hill
Published on
Feb 20, 2017
Edition
3rd Edition
Dimensions
9.10x0.59x10.80 Inches
Weight
1.89 Pounds
About the Book
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.