ISBN-10: 0618770917
ISBN-13: 9780618770915
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
List price: $379.95

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The Ninth Edition of this bestselling introductory text features a completely up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in the Ninth Edition more closely examines economics, the role of teams, customer relationship management, and globalization. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student…    

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Product details

Binding: Hardcover Publisher: CENGAGE Learning Number of pages: 832 Dimensions: 8.50" wide x 10.75" long x 1.00" tall Weight: 4.334 lbs. Language: English