Starting and Building Your Catalog Sales Business Secrets for Success in One of Today's Fastest-Growing Businesses

ISBN-10: 0471508160
ISBN-13: 9780471508168
Authors: Herman Holtz
List price: $50.00

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Binding: Hardcover Publisher: John Wiley & Sons, Incorporated Number of pages: 288 Dimensions: 6.50" wide x 9.50" long x 1.00" tall Weight: 1.232 lbs. Language: English

Table of contents

What Is the "Catalog Sales" Business??
A Few Starter Ideas
What to Sell: Finding the Right Line
Basics of Marketing
Marketing via Catalogs and Mail
Writing Catalog Copy that Sells
The Important and Necessary Elements in the Mailing
Mailing Lists: A Critical Necessity
Costing, Pricing, and Accounting
What It Takes to Succeed
Financing Your Future
Miscellaneous Aids to Success
Appendixes
References
Index