Book Specs
Binding
UK-B Format Paperback
Publisher
Routledge
Published on
Jun 27, 1997
Edition
1st Edition
Dimensions
6.69x0.50x9.61 Inches
Weight
0.80 Pounds
About the Book
Cashmore's controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned corporations. Using detailed studies of the marketing of Motown, Michael Jackson and the Artist Formerly Known as Prince, Cashmore suggests that inflating the significance of this commodified 'black culture' may actually be counter-productive in the struggle for racial justice.