Olympic Turnaround How the Olympic Games Stepped Back from the Brink of Extinction to Become the World's Best Known Brand

ISBN-10: 0275990303
ISBN-13: 9780275990305
Authors: Michael Payne, Martin Sorrell
List price: $44.00

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Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess--Jesse Owens, Mark Spitz, Nadia Comanesci--but also of tragedy and disgrace--the Israeli hostages in Munich, the Salt Lake City bidding scandal, payola to influence scoring. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people, the…    
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Binding: Hardcover Publisher: ABC-CLIO, LLC Number of pages: 368 Dimensions: 6.75" wide x 9.75" long x 1.00" tall Weight: 1.584 lbs. Language: English