The Idea Writers
by Anthony Vagnoni, Jonah Bloom, Teressa Iezzi
ISBN-10: 0230613888
ISBN-13: 9780230613881
$37.99
Book Specs
Binding
Trade Paper
Publisher
Palgrave Macmillan
Published on
Dec 14, 2010
Edition
1st Edition
Dimensions
9.22x6.08x0.59 Inches
Weight
0.77 Pounds
About the Book
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.