Book Specs
Binding
Trade Paper
Publisher
Red Globe Press
Published on
Aug 10, 2007
Edition
2nd Edition
Dimensions
6.14x0.53x9.21 Inches
Weight
0.79 Pounds
About the Book
Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.