Discipline of Market Leaders Choose Your Customers, Narrow Your Focus, Dominate Your Market

ISBN-10: 0201407191
ISBN-13: 9780201407198
Authors: Michael Treacy, Fred Wiersema
List price: $17.99

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Binding: Paperback Publisher: Basic Books Number of pages: 224 Dimensions: 5.50" wide x 8.25" long x 0.50" tall Weight: 0.550 lbs. Language: English

Table of contents

Acknowledgments
Introduction
How to Fail in Business Without Even Trying
The New Rules of Competition
The Winner's Choice
The Discipline of Operational Excellence
One Company's Experience-At&t's Universal Card
The Discipline of Product Leaders
One Company's Experienceintel Corporation
The Discipline of Customer Intimacy
One Company's Experience- Airborne Express
Setting Your Value Discipline Agenda
Creating the Cult of the Customer
Sustaining the Lead
Index